I’m going to show you how to design a custom type treatment logo using the free version of Canva.
We are only going to work in black and white type for this exercise
The goal of the project is to give personality and meaning to these words
We will not be using a template, we are designing from scratch because we want to make a unique design.
Exercise Directions
Create a logo using black and white text only for the following organizations/businesses. We will not be using background colors or colored type. No icons or images.
You can use Canva, Photoshop, ProCreate or whatever software you feel comfortable with.
Think about tone, font choice, and the arrangement of letterforms. Along with the logos, write a few sentences explaining your design decisions for each logo and what led you to make them (considering font choices, space, tone, layout, etc.). Submit a Word or text document with your write-up.
Give your file a name.
Save a PNG for pro or JPG
Remove.bg to remove bg for free
You cannot trademark or copyright any design elements in Canva, so keep this in mind if you are creating a logo for a business
Now, try your own type treatment logos for the following companies:
The Body Studio
– state-of-the-art gym featuring the latest cardio equipment, weights, and studio/group fitness classes
– the environment is modern and upscale
El Mejor Taco
– a new Mexican restaurant specializing in gourmet tacos
– urban, upscale, and trendy, and it is located downtown
Love of the Game
– a local sporting goods store that carries apparel, equipment, shoes, etc. for all sports.
How can you make the logos unique to the business using type arrangement, font choice? What can you emphasize in the logo?
Watch this tutorial about how to do the assignment in Canva: