How Many Logos Should You Design? Inside My Real Logo Design Process

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If you’ve ever found yourself stuck staring at a blank artboard wondering how many logos should I even be designing? — you’re not alone. The logo design process isn’t about coming up with one perfect logo on the first try. In fact, it’s quite the opposite.

👉 Download my free Logo Design Workbook here — it’s the perfect tool to help you structure your creative process and generate better ideas, faster.

How Many Logos Should You Really Design?

Here’s the truth: I often design hundreds of variations before landing on the right logo.

It’s not about perfection — it’s about exploration. Every tweak and variation helps you move closer to a design that’s functional, original, and on-brand. If you’re only designing two or three logos, you’re likely limiting your best ideas.

The more versions you create, the more clarity you gain about what works — and what doesn’t.

My Logo Design Process (That You Can Steal)

So how do I actually do it? I start with one idea. Then I duplicate it, nudge a few anchor points, adjust the spacing, test a color — and save every version along the way. I keep everything on one big artboard so I can see the full evolution of the design.

Sometimes my favorite logo ends up being version #1. Other times, it’s #53. You never know what’s going to click until you see it all laid out.

Here’s what I recommend:

  • Start with 5 strong concepts
  • Tweak each one into at least 4–5 variations
  • Save every version, no matter how small the change
  • Compare them side by side on a single artboard
  • Keep going until something feels right

Why More = Better in Logo Design

If you’re new to the game, you might think creating more logos is just more work. But here’s the secret: the quantity leads to quality.

Designing 30, 50, or even 100 logo variations gives you options. It helps you explore different styles, type treatments, icons, and layout systems. You get better not just by designing, but by designing a lot.

It’s also a great way to show your clients or audience that real design takes time — and intention.

Tools to Make Your Logo Design Process Easier

Designing this many logos doesn’t have to be a headache. With the right tools, it can actually be fun. Here are a few of my favorite time-savers: